If yours is a commodity industry—And let’s face it, so many are these days—how can you turn your business into an art?

The world is in need of people who are operating not just with the bottom line in mind, but with real craftsmanship.  People who are not just “trying to get it done” but who are going beyond the norm in small creative, ways.

In Sweden, on a tiny island just outside Stockholm, a carpenter/craftsman built a deck and stairs, cutting the wood to fit with finesse around the stone.

The fit is what I could call a serious custom job. Whether you’re working on your presentation or communication skills, your consultative sales skills or a company update, how can you create a customized experience for your team, your clients or your audience so that it’s not just a one-size-fits-all event, but one that is tailored so specifically that people in the room know that this was a special experience designed just for them.

It’s this kind of detail and attentiveness that gets your name passed around. The carpenter whose work is featured here is busier than any other in the area. If you want more income, put your focus on the art of your business. And watch what happens.