At Harry Winston on Fifth Avenue & 56th Street in NYC, scaffolding interfered with the store’s high end look.

Those at Harry Winston, however, made a smart move.

Rather than let the scaffolding be damaging to the store’s overall style, they found a way to turn this liability into an asset.

With glowing blue lights and a glowing windows to match, Harry Winston is a source of intrigue on Fifth Avenue. Among stores like Tiffany and Gucci, Harry Winston is a stand out.

From blocks away, the strategic blue light is a source of attraction. Scaffolding becomes art, mystique, design, innovation, appeal.

So…

1) What liability currently exists in your business?  2) And how can you turn it into an asset?

Might as well go for it. You might just end up turning a sore into a source of attraction, beauty and profit.