Given the pace of life and business, it’s easy to get caught up in the details, duties, data and deadlines of your day without a sense for the reason behind all these actions–what I call your Throughline™.

And when you do this for too long, you can start to feel disconnected.

Reconnecting with the purpose behind your actions, however, will align your thinking, alleviate you of the crazy busy mindset, and ultimately, enable you to perform your everyday actions at an inspired level.

This is critical in every business, even in something as seemingly simple as a 30-second television commercial.

Take a look:

So what’s your Throughline™?  In your job? And in your life?  Why are you doing what you’re doing?

On the surface your goal might be to make money, turn tables, close the deal, reach quota, or impress the client/customer…but in so doing, you are missing the real Through Line, the NOBILITY behind your work.

If your focus, however, is on connecting with each person and serving them, understanding what matters most to them, creating a memorable experience for them, one that in some ways helps fulfill their vision, hope or dream…well then, that’s a very different kind of Throughline™.

So remember your Throughline™.  Reconnect with it.

And recognize that every Throughline™ —no matter what business you’re in—is really, in the end, about improving life. And when you operate from that perspective, you will have more clients and customers than you could possibly imagine.