Well, I got quite teary on stage

at the end of my keynote this week.

Why? I was truly moved.

The room was filled with leaders

from Topgolf, a company devoted

to the “Unlimited Power of Play.”

Over these weeks,

I’ve written a bit about

the importance of playfulness

and the value it holds in fostering

productivity, collaboration, and innovation.

But when it comes to play

as an end in and of itself

…well, that’s quite profound.

In a world filled with so much strife,

it’s an inspiring company mission.

And it’s a good reminder

of the preciousness of life

and the opportunity

that each of us has

(regardless of our role)

to bring a bit of joy

and a bit of play

to any given moment.

Risk Forward & Rock On,

P.S. This Topgolf project came about because the CMO, Geoff Cottrill (an absolutely extraordinary executive), heard me speak about RISK FORWARD years ago at the Coca-Cola CMO Summit.

P.P.S. On the note of RISK FORWARD, in the coming weeks, I’ll be announcing some very exciting news about the book!