There’s a common belief in the consultants’ and speakers’ world that you “need to write a book.”

What’s disconcerting, though, is that many of my colleagues believe (and have actually said to me), “The book you write doesn’t even have to be all that good. No one reads it anyway. You just need it for credibility.”

Unfortunately, this philosophy is pervasive in so much of our world. Products are made cheaply. Books are written poorly. Services are performed with average or below-average quality.

It’s not the way I ever have or would ever want to operate my business…and I can tell you, it’s not the way my clients would want me to either. So far, this philosophy has served me well. Last week, my pal Stan Slap’s book came out. And what an extraordinary book it is. This is not a book that was written for credibility. It’s a book that was written to change the world.

Here’s the Amazon review I posted:

Bury My Heart at Conference Room B: The Unbeatable Impact of Truly Committed Managers

“Bury My Heart” stands far above the morass of business books that parade themselves forth as being original and high content. This book is in fact both. A fast, engaging, high-octane read, “Bury My Heart” avoids the snore-fest trap of business school rhetoric & theory and actually gives you valuable information you can put into play. Authentic, accessible, practical, revolutionary, human and heartfelt, “Bury My Heart” has already made a big impact on my company. Stan Slap is nothing short of brilliant. Best book I’ve read all year, bar none.

So…What kind of review would your clients post about you, your product or your service? Are you burying quality in order to get the quick sale?

Stan’s book hit The New York Times Bestseller list this week; and there’s a very good reason why.