How boring is your office?

Are you “running with the pack”, doing everything you can to fit in? OR… Are you asking yourself, “How can I create a unique environment?” One that makes YOU smile and that makes your
CLIENTS, CUSTOMERS, and PROSPECTS smile?

Wouldn’t it be cool if people walked into your lobby, went to your front desk or entered your office and said…

“Wow, cool.
THIS…is different.
THIS…is inspiring.
THIS…is memorable.”

Financial planners, insurance advisors, listen up!

Enough with the buffed nails, the spray in your hair, the phony, “Well Mr. Jones, that is an excellent question.”

Stop pandering

Enough with the boring office that has manila folders stacked on your desk, brochures, fancy financial pie charts and a photo of your family, you on a yacht, shaking hands with someone famous, catching a giant fish, or playing golf.

Trust me, we’ve seen it. Your clients have seen it. And it’s not very original.
Where is your personality?
Your Through Line?
Your inner genius?

BE YOURSELF. BE CREATIVE. AND HAVE SOME FUN.

Tap into the power of THE PRISM EFFECT™

Use the Full Spectrum Communication™ to make your ideas come to life. Reconnect with your Through Line (the white light that beams into the prism), your true purpose….and then find ways to delver that message in unique, creative outlets (full spectrum of colors).

So…if you are in financial services, why not make your door handle something to do with a dollar bill or use coins in a unique way?

Here’s a company that’ll create a door handle with your logo or a replica of an every day item. Click on this link: First Impressions, International, Inc. Pretty cool.

Try something other than the norm. Put a fascinating object on your desk…A toy. A game. Something related to the concept of your business: insurance, $, peace of mind, dreams.

Technical professionals, IT specialists, programmers…

Put up a totally cool computer motherboard on your wall. Show us the inside of a chip
(take a photo and blow that up as a piece of art). Use a unique piece of hardware as a doorknob or for a business card holder vs. some boring plastic U-tray that you got at your local office supply store.

Sales studs…

Stop wearing khaki colored chinos with a blackberry strapped to your belt!
(And if you’re between the ages of 22-45, enough with the spikey criss-cross hair or little tuft that looks like a golf tee. Makes those without hair just wanna nestle a golf ball on there and whack it…)

For EVERYONE who feels uninspired by their office, cubicle, lobby or work environment….this is for YOU (and your boss)

Be creative. Get out of the rut. Have some fun.

ENGAGE the power of THE PRISM EFFECT™

HOW?

Take the Through Line of your business and create unique design elements that engage your brilliance, gifts, talents, ideas and incorporate the theme of your business.

(For more on this concept of the THEME of a business, check out the oh-so-brilliant book The Experience Economy by Pine & Gilmore.)

Educators, healthcare specialists, physical fitness outlets & stores, real estate brokers, food service companies

…whatever your industry, be creative.

Here’s an example of Full Spectrum Communication™ in action.

At the Hotel Vintage Plaza in Portland, Oregon, you will find unique touches of creativity, all in line with the theme of wine or the V of “Vintage”:

• THE HOTEL ENTRANCE: What is the door handle to your office?
• A WALL OF WINE separating the lobby from another room. What’s the wall like at your office? Grey, white, boring?
• The RECEPTION AREA otherwise known as the concierge desk. Wine bottles are illuminated by a white translucent wall. What does your reception area look like? What could it look like?
• In the lobby, a RECYCLING BARREL is filled with corks and a sign encouraging guests to recycle the corks from their wine bottles.What are you recycling? Could it be something related specifically to your industry? Rather than jump on the “green” bandwagon like every other business with emails that have this phrase: “Please consider the environment before printing this email….” (oh, like that’s original…) or hotels that ask you to spare them from washing towels & sheets, The Hotel Vintage Plaza has found a way to do this AND also encourage recycling of a specific item related to the Through Line of their brand.

They have done something unique, something creative, something related to wine and something to make YOU the client, customer, or guest feel special.

In the process, too, they are also educating people about the rainforest, the Amazon, the extinction of cork.

AND HOW COOL IS THAT?

So…

1) Think of just one way to make your office more unique, keeping your Through Line and business brand in mind.
2) Implement your idea(s).
3) Write to [email protected], tell us (me) what you did and include some “before & after” photos so we can all oooh & ahhh.

I will send a FREE Mini Book of THE PRISM EFFECT™ IT’S FILLED WITH IDEAS TO HELP YOUR BUSINESS.

And if what you did is totally great, I might just feature you on a future blog. Wouldn’t that be fun?

Now you’re smiling…and your creative wheels are turning.

(And isn’t that better than fitting in?)