This past Wednesday, I delivered

a keynote in Vancouver to

550 of the top performing financial advisors

at a Fortune 100 company.

Their interests, needs and challenges

are very different from

other recent audiences:

• 50 senior leaders in a global healthcare company
• 250 sales team members in tech
• 800 entrepreneurs
• 2000 franchisees

My clients often say,

“I can’t believe you knew so much about our lives.”

“It felt like you were speaking right to me.”

“How did you learn all those specifics?”

The truth is, I have a multi-step

customization process for each event,

and putting everything together

is the ART of it for me.

Customizing extensively takes

a lot of extra time and effort,

but it’s a process I truly enjoy.

Every event is a unique experience.

Each project is a jewel.

What is the equivalent for you?

How can you dive into those components

of your work that you love the most

and make them part of your

distinguishing value proposition?

Do it the way only you can.

Your clients and customers appreciate it

. . . and it will set you apart.

Risk Forward & Rock On,

P.S. When I was at the hotel lobby restaurant waiting for my to-go food, a Michelob commercial came on the TV above the bar. The tagline: “It’s only worth it if you enjoy it.” I thought, “EXACTLY.”

P.P.S. The photos above are from a keynote I delivered in May. I’m still awaiting pix from last week’s event.