Regardless of your role,

there are two moments

in any communication setting

that you can’t afford to blow.

Whether it’s a call, live meeting,

video conference, email,

presentation, lecture, conference,

podcast, pitch, panel, article, or event,

this…is…essential.

(And by the way, if you

ever offer a Q&A at the end,

then what I’m sharing here

will change your approach forever.)

For over 25 years,

I’ve been teaching this strategy

which I call First & Final™.

Last week, I shared the importance of

it with 2,000 entrepreneurs and business owners

…and I wanted to share it with you.

Here’s the clip:

Risk Forward & First & Final™ On,

P.S. More details on crafting your First & Final™ Moment are in my Rock The Room® programs (for presentation skills), my High Performance Communications course (for sales, consulting, service), as well as my audio, workbooks, and keynotes. If you want to further uplevel your skills or your team’s skills, let us know a bit more about your needs and we can direct you to the right program.